I periodically check Émigré’s website, one of my favorite type foundries, and this week noticed their announcement of the new font Mr Eaves (sans and modern), the sans-serif counterpart to the widely popular Mrs Eaves.
Type designer Zuzana Licko created the font to match Mrs Eaves, while avoiding “a typeface that looked like it simply had its serifs cut off.” I have never used Mrs Eaves in a project, oddly enough as it is a ridiculously popular font, but am now considering the idea of the feminine to masculine contrast in typography. What do the expressions of the fonts Mrs versus Mr Eaves say about our culture in terms of gender roles? Are men less complicated, sans-serifs? Are women more detailed and ornamental?
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