“By the end of Fall 2012, most of Europe will have the option of purchasing a 400Hz Smart LED backlit HDTV from Swedish furniture giant, IKEA, designed specifically as an all-in-one solution for the living room, incorporating a Blu-ray / DVD player, audio speakers with wireless subwoofer, and a matching cabinet to hide cable clutter”
I applaud Ikea for trying to get in on what every digital company has been trying to do for the last 10+ years, but I'm not totally sold on the idea or its execution. Curious to see what comes of this project, but at this point it's creepily similar to 30 Rock's Kouchtown episode.
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