I read an interesting article on the New York Times the other day about how advertising has changed its tone to one of anger and general outrage in order to identify their products with the emotions of the public, amidst an economic recession.
[The idea is to respond to “this climate of fear and worry and ‘What’s going to happen?’ ” Mr. Nelson said, with a campaign that will “strike an emotional chord.”
“That unconventional, rebellious tone, that ‘I’m going to live my life no matter what,’ is something a lot of people could relate to,” he added.]
I guess this strategy by ad agencies is a bit obvious (ahem, brilliant), as most seem to be in retrospect. But, when you are living it, it seems sort of pathetic and simultaneously sickening. Although annoying that brands like Miller High Life are trying to be pals with me by identifying with my "fed up" consumer emotions, it is refreshing to think advertising is shooting for something that for once is being brutally honest and might possibly embrace reality.
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